Shantou, Guangdong, December 4, 2025 - At the opening of the World Wind Energy Conference in Shantou, Guangdong, global energy policymakers, industry leaders, and experts gathered to chart the path for wind power’s role in the clean-energy transition. Attending the event on behalf of his company, Windey Energy Technology Group Co., Ltd. (“Windey”), General Manager Cheng Chenguang addressed the audience on strengthening resilience in the global wind-power value chain, demonstrating equipment value, and aligning with international standards.

Cheng observed that as wind power expands rapidly around the world, the robustness of both industrial and supply chains has become a critical determinant of long-term sustainability. He argued that the real challenge for the industry today is not external pressures, but whether companies have developed a systematic, deeply localized operational capability - covering compliance with local regulations, alignment with international technical standards, and innovative business-model design with ecosystem co-creation. This capability, he said, is essential for converting external challenges - such as trade barriers or subsidies to traditional energy sources - into opportunities. Windey’s “go-global” strategy has entered a new phase of sophistication and localization. To succeed, the company believes it must secure short-term market access and, over the long term, build a sustainable ecosystem through full industry-chain localization and community value sharing, thereby substantially enhancing the resilience of the global supply chain.
To highlight the value of Chinese wind-power equipment, Cheng proposed establishing a comprehensive, multi-layered evidence framework - based on verifiable data, authoritative certification, and benchmark case studies - to clearly demonstrate integrated full-lifecycle capabilities. Extending this to the realm of standards, he called on the global industry to promote standardization efforts toward compatibility, mutual recognition, and inclusivity, ensuring that emerging markets and developing countries can participate meaningfully at every stage of standards development. He urged standard-setting bodies to increase their representativeness and diversity, and to build localized, multi-tier capacity-building and training systems so that global standards reflect the diverse needs of different regions. The goal is to shift from passive adoption to active co-creation across countries.
Cheng further recommended that the global wind-power community collaboratively establish a coordinated action framework - encompassing enhanced economic competitiveness, resilient supply chains, stronger “industry-finance-policy” linkage, cross-sector energy applications, cross-industry cooperation, and broad social participation - to accelerate the transition away from fossil fuels. He emphasized that the wind-power industry should serve as both a driver and connector in the green transition. Through technology sharing, joint standard development, co-investment, and shared benefits, the industry can jointly build a sustainable and scalable global clean-energy ecosystem, ensuring that the benefits of the energy transition are shared by all participants.
